Marketing Courses


Usage Marketing Best Practices 

Learn ways to drive incremental usage among cardholders with insights from best practices and available Visa marketing tools and programs. The marketing best practice webinars focus on insights, techniques and tools to help credit unions establish benchmarks, set a marketing strategy and increase Debit card penetration, activation, and usage metrics. Learn about the tools available to help target your greatest opportunities, understand different target segments and develop and implement a plan to improve your PAU metrics.
> View Webinar  (You need to first login to Visa Online)

Penetration and Activation Marketing Best Practices 

Learn about strategies and tools Visa has to help increase penetration and activation to strengthen your Visa Debit portfolio. The marketing best practice webinars focus on insights, techniques and tools to help credit unions establish benchmarks, set a marketing strategy and increase Debit card penetration, activation, and usage metrics. Learn about the tools available to help target your greatest opportunities, understand different target segments and develop and implement a plan to improve your PAU metrics.
> View Webinar  (You need to first login to Visa Online)

Performance Benchmarking and Goal-Setting 

Create an effective Visa Debit marketing strategy by learning how to use two effective planning tools; Peer Group Performance Scorecard and PAU Sensitivity Model.  The marketing best practice webinars focus on insights, techniques and tools to help credit unions establish benchmarks, set a marketing strategy and increase Debit card penetration, activation, and usage metrics. Learn about the tools available to help target your greatest opportunities, understand different target segments and develop and implement a plan to improve your PAU metrics.
> View Webinar  (You need to first login to Visa Online)

Branch Best Practices 

Learn about Consumer Debit branch best practices, with particular attention to new practices in the 2010 Study, and benefit from potentially higher Visa Debit card activation and usage and stronger customer relationships. The marketing best practice webinars focus on insights, techniques and tools to help credit unions establish benchmarks, set a marketing strategy and increase Debit card penetration, activation, and usage metrics. Learn about the tools available to help target your greatest opportunities, understand different target segments and develop and implement a plan to improve your PAU metrics.
> View Webinar   (You need to first login to Visa Online)



Retail Branch Training & Optimization Guide

This one-stop reference guide for Branch Managers highlights all the tools and resources available to them to maximize the branch channel to drive Visa Debit revenue. Focusing on the Branch Sales Process, Employee Training and the Branch Environment, this overview features how to optimize each of the three areas with Visa Debit tools and resources.
> Download Guide   (You need to first login to Visa Online)


Visa Debit Employee Online Training Tool

The Visa Debit Employee Online Training Tool is an interactive, web-based, educational site designed to teach retail branch employees about the features and benefits of Visa Debit. It can be ordered as a market-ready solution or can be customized at several levels to meet your particular needs — from logo placement and graphics to specific issuer content and card features. With its participation tracking capability, the training tool can help you maximize your branch participation. The tool also provides analytic reporting to identify areas that need improvement.

  • Empower retail branch employees to educate customers about the Visa Debit
  • Increase overall retail branch sales performance and activation rates
  • Evaluate employee productivity

View a demonstration of the Visa Debit Employee Online Training Tool. Note: You do not need a password for this demo website — just click Submit.