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Verified by Visa
With online fraud and identity theft on the rise, your cardholders need extra protection when making purchases online. Verified by Visa ads an extra layer of security with a special password to confirm the identity of cardholders during online transactions. The password is easy to set up, and has proven effective in helping stop fraudulent purchases before they occur.
Verified by Visa gives consumers additional confidence when using their Visa cards to make purchases online, removing a major barrier to increased Web commerce.
Verified by Visa is based on the 3-Domain (3-D) SecureT protocol, a security standard for online payments that requires no significant change to the existing payments infrastructure. It works with both magnetic stripe and smart cards, and is easily used via most HTML browsers.
How It Works
When a cardholder makes an online Visa purchase and Verified by Visa has been activated, authentication is a easy as typing in a password. If Verified by Visa has not been activated, the cardholder can add this extra layer of security with a quick, one-time setup, and enjoy extra protection for life.
Easy for Cardholders and Merchants
The Verified by Visa authentication process is simple for cardholders and merchants alike.
- Cardholders can secure their online transactions just by entering a password. No new software installation or setup is required on their computer.
- Activation is quick and easy. Cardholders can activate Verified by Visa at the Visa Web site, card issuer Web site, or even at a merchant Web site at the time of purchase.
Verified by Visa Benefits
Studies show that when consumers have more confidence in the security of online shopping, they make more purchases, increasing the amount of their average transaction.
Verified by Visa:
- Increases online transaction volume and value
- Reduces fraud losses and disputed costs
- Lowers operational costs
- Improves customer retention
The Growing Success of Verified by Visa
Verified by Visa has been met with widespread approval and success since first introduced in 2001. Some of the best-known merchants use Verified by Visa as the standard for online safety. Visit www.visa.com/shopverified to see the participating online stores that welcome the added assurance of Verified by Visa.
With Verified by Visa, over 8,000 member financial institutions are experiencing the benefits of increased online transactions by cardholders with activated Visa cards.
To learn more about online security, view our Email, Phishing & Security Tips